Corporate Gifting Trends of 2023

Corporate gifting is a way to strengthen relationships with clients, employees, and partners, as they show that the company values and appreciates these relationships. It can also be used as a marketing tool, as it can be imprinted with the company's logo or branding helping in the promotion of the company and increasing brand awareness. Giving gifts to employees can help to boost morale and improve employee satisfaction leading to increased productivity and a more positive work environment.

What are the emerging corporate gifting trends?

• Sustainable corporate gifts are a great way to show your clients and employees that your company values sustainability and the environment. By giving sustainable gifts, you can help reduce waste and support environmentally-friendly practices. Plus, these gifts are often appreciated more because they show that the company is socially responsible and cares about the planet.

• Customized gifts, such as personalized notebooks or engraved pens, are becoming more popular as companies look to create a more personal connection with their clients and employees. Though they can be a little more expensive than standard gifts, they often have a higher perceived value because they are tailored specifically to the recipient. Additionally, they can help increase brand awareness and strengthen the relationship between your company and the recipient.

• Rather than giving a physical gift, some companies choose to give the gift of an experience, such as tickets to a sporting event or a cooking class.

• Gifts that promote health and wellness, such as fitness trackers or healthy snack boxes, are becoming more popular as companies look to promote healthy lifestyles among their employees. Many corporate gift printing companies in Dubai offer promotional stress cubes, prioritising health while also creating brand awareness.

• Gifts that are high-tech, such as smart home devices or the latest gadgets, are always in demand and make for popular corporate gifts. For example, a self-heating mug can be a great corporate luxury gift idea, making sure that you always have a hot drink at hand!

• Gifts that are handmade or produced by local artisans are becoming more popular as companies look to support small businesses and provide unique, one-of-a-kind gifts.

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