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Choosing the right promotional gift: How to match the gift with your target audience

Promotional gifts can be an effective way to reach and engage with your target audience and entrepreneurs these days are aware of it. Even though they are aware of the necessity for high-quality promotional products to broaden market visibility, some advance planning is necessary before you make your order. However, choosing the right event gift supplier is key to making a lasting impression and that matches your brand.

Here are some tips to help you select the right promotional gift for your target audience:

Understand their interests and hobbies

Make sure you are targeting the gifts to the right age groups. Find out what each group enjoys and choose a gift that aligns with their interests. For example, if they enjoy outdoor activities, consider a reusable water bottle or a camping chair. What kind of promotional materials you order may also depend on the industry in which your target market operates like branded water bottles for a sports team, etc.


Set a budget for your promotional gifts and choose items that fit within that budget. Keep in mind that the quality of the gift should match its cost. While something inexpensive and cheery might be adequate and received amicably by your team, the intended message might not hit home as strongly with potential clients or investors.


Consider gifts that are useful and practical for your target audience. A gift that can be used daily will likely be appreciated more than a one-time use item that will get outdated quickly. Limited-life products won't provide a noticeable return on your investment, even though they are excellent promotional tools and can be utilized in conjunction with other offerings like branded pens. If you need ideas, browse our product pages for a variety of promotional items that can be utilized repeatedly.

Brand alignment

Choose a gift that aligns with your brand values and image. Consider the colour, design, and packaging of the gift, as these elements can impact how the recipient perceives your brand. Consider adding a personal touch to your promotional gifts, such as a custom logo or message. Personalized gifts can help create a lasting impression with your target audience.


Many people are concerned about the environment, so consider gifts that are eco-friendly or made from sustainable materials. Letting your clients know how environmentally focused your brand is, will only elevate your brand reputation. Eco-friendly notebooks and multi-cables are some of Shass’s favourite eco-friendly gifts popular among brands in the corporate world.

At Shass Gift Trading, we want to help our customers in every way we can, therefore we do much more than just provide premium branded products. Reach out for the perfect corporate promotional gifts for your clients in Dubai!


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